Just Because You Can…
Speaker Anne Buff on Data Security
It's exciting times in the world of data. Executives are not only realizing data is a valuable corporate asset, they are also starting to pay attention to the potential and possibilities data presents. The value in the use of data is getting the limelight it has long since deserved. But be careful. With this new excitement for data comes new challenges.
Advancements in technology provide powerful capabilities for companies to know more about and provide more for their customers than ever before. But, just because they can doesn’t mean they should. With the increased use of data throughout the business, the risks of unethical data use, intentional and unintentional, are growing exponentially. Companies must position themselves as trusted guardians of customer data and apply ethical standards around data driven decisions to ensure integrity and protect their public image.
In this session, Anne will talk about the organizational risks surrounding data use, help you develop guidelines for data ethics, and define the responsibilities for business professionals to mitigate such risks.
About Anne Buff
Anne Buff is a Business Solutions Manager and Thought Leader for SAS Best Practices, a thought leadership organization at SAS institute. As a speaker and author she specializes in the topics of data governance, stewardship, data strategy, monetization and the data organization. Anne has been a specialist in the world of data almost 20 years and has developed courseware for a wide range of technical concepts and software including, SAS® Data Management. In her current role, she leverages her training and consulting experience and her data-savviness to lead best practices workshops and facilitate intra-team dialogs to help companies realize their “data potential”.